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Interims challenge consultancies for PR work

Wednesday 3rd February 2010

By Mike Jones

Interim managers are increasingly challenging PR consultancies for project work as well as being sought by companies looking to bolster their in-house communications teams.

More than half (54%) of companies polled in a recent survey said they would consider using an interim manager in place of hiring a traditional PR consultancy.

In addition, more than 60% of companies say they have used, or are considering using, an interim manager as a way of strengthening their own in-house corporate communications or PR team.

These are the key findings of a research study commissioned by Interim Performers, part of VMA Group and The Counsel House, which investigated the factors driving the uptake of interim management within corporate communications and PR. The survey polled senior corporate communications professionals, mainly from FTSE companies, as well as interim managers to establish viewpoints from both sides of the interim management equation.

Jules Shelley, a senior consultant at Interim Performers, said: "Market sentiment appears to be improving, but we expect corporates and interims to remain flexible in their approach and with regard to rates. The fact that experienced interim communicators are increasingly being sought for project work reflects wider market trends towards cost cutting and the need to use smarter resourcing solutions."

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Posted By adrian barrett on Wednesday 3rd February 2010 02:02:09
Interim provider conducts a survey that shows companies like interims. How very odd and unexpected.

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