'You shouldn't be afraid to diversify if you are in a position to do so, especially because nothing ever stays exactly the same.
The rise of the digital world is a good example of that. It is changing everything very quickly, obviously. Most of our marketing teams are thinking digital before they are thinking magazines, newspapers or mainline television. It is getting more and more important everyday.'
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Tel: 020 8133 7215
End of beginning as downturn slows slightly
The seasonally-adjusted CIPS/Markit Purchasing Managers’ Index (PMI) rose to 42.9 in April from 39.1 the previous month, but was lower than last year’s figure of 49.7. Despite remaining below the neutral 50.0 mark (a figure less than 50 indicates a contraction) for the 13th month running, the PMI moved further from February’s joint survey record low.